The Visual Impact methodology focuses on gaining strength and muscle definition while maintaining a slim, sleek and stylish physique.
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The kettlebell has an offset center of gravity since the center of mass is 6-8 inches away from the handle. When you lift a barbell or a dumbbell the weight is centered in your hands evenly. The way the kettlebell is designed, the handle always gets pulled in the direction of the weighted ball part.
This kettlebell “design flaw” turns out to be its biggest strength.
With kettlebell swings, you get a strong horizontal component that is hard to duplicate with barbells and dumbbells.
A 20-pound kettlebell can require as much as 100 pounds of force (or more) in order to get propelled forward again. This force mainly comes from your glutes. Throughout the movement, the glutes also have to fire hard to stop the body from getting pulled forward. It turns out that the kettlebell swing is an incredible glute exercise.
Kettlebell exercises can awaken dormant glute muscles and can build and shape your butt WITHOUT bulking up your thighs.
This is a 12-week program that requires just one single kettlebell and is divided into 3 phases. Each phase builds upon the previous phase which magnifies results week-to-week.
