The text integrates a wide range of research, theory and application in the realm of social influence. It emphasizes research, integratingand conceptualizing it across topics using the organization concept of an attitude system, and discusses the personal and cultural relevance of research findings.
The Psychology of Attitude Change and Social Influence
ISBN: 0070728771
ISBN 13: 9780070728776
Publisher: McGraw-Hill Humanities/Social Sciences/Languages
Authors: Philip G. Zimbardo, Michael R. Leippe
