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Geoffrey A. Moore

Geoffrey A. Moore

14 books

Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

by Geoffrey A. Moore

4.02 of 31,661

Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets – Part Two of the Classic Marketing Series on Mainstream Customer Adoption

Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets – Part Two of the Classic Marketing Series on Mainstream Customer Adoption

by Geoffrey A. Moore

3.98 of 1,554

Zone to Win: Organizing to Compete in an Age of Disruption

Zone to Win: Organizing to Compete in an Age of Disruption

by Geoffrey A. Moore

3.84 of 1,314

Escape Velocity: Free Your Company's Future from the Pull of the Past – A Strategic Guide for Executives on Next-Generation Category Leadership

Escape Velocity: Free Your Company's Future from the Pull of the Past – A Strategic Guide for Executives on Next-Generation Category Leadership

by Geoffrey A. Moore

3.90 of 678

Dealing with Darwin: How Great Companies Innovate at Every Phase of Their Evolution

Dealing with Darwin: How Great Companies Innovate at Every Phase of Their Evolution

by Geoffrey A. Moore

3.74 of 388

The Gorilla Game: Picking Winners in High Technology

The Gorilla Game: Picking Winners in High Technology

by Geoffrey A. Moore

3.84 of 274

50 Business Classics

50 Business Classics

by Tom Butler-Bowdon

4.12 of 184

Living on the Fault Line : Managing for Shareholder Value in the Age of the Internet

Living on the Fault Line : Managing for Shareholder Value in the Age of the Internet

by Geoffrey A. Moore

3.69 of 131

The New Influencers: A Marketer's Guide to the New Social Media

The New Influencers: A Marketer's Guide to the New Social Media

by Paul Gillin

3.76 of 123

The Infinite Staircase

The Infinite Staircase

by Geoffrey A. Moore

4.12 of 92

The New IT: How Technology Leaders Are Enabling Business Strategy in the Digital Age

The New IT: How Technology Leaders Are Enabling Business Strategy in the Digital Age

by Jill Dyché

3.60 of 99

The Chasm Companion: A Field Guide to Crossing the Chasm and Inside the Tornado

The Chasm Companion: A Field Guide to Crossing the Chasm and Inside the Tornado

by Paul Wiefels

3.87 of 15

Living on the Fault Line

Living on the Fault Line

by Geoffrey A. Moore

0.0 of 0

Crossing the Chasm: Vermarktung und Verkauf von disruptiven Produkten an Mainstream-Kunden

Crossing the Chasm: Vermarktung und Verkauf von disruptiven Produkten an Mainstream-Kunden

by Geoffrey A. Moore

0.0 of 0